The Commercial Audio Library (CAL) is a growing collection of songs and sound effects from around the world, sourced from emerging artists and top-tier music houses across a variety of styles and genres.
We know that sourcing and licensing music for branded content can be a pain point for brands, so last May, we launched our royalty-free music library for commercial use. One Kantar study found that TikTok was the only platform where ads with audio generated significant lifts in both purchase intent and brand favorability.
It's hard to overstate the importance of sound on TikTok.
